# Why subscription boxes are winners in a pandemic
Published: 2021-07-14
Category: Business
Category URL: https://palmbayherald.com/category/business/
Meta Title: Why Subscription Boxes Thrived in 2020
Meta Description: Discover why subscription boxes are thriving in today's market, offering convenience, flexibility, variety, curation, and predictable growth for businesses
URL: https://palmbayherald.com/why-subscription-boxes-are-winners-in-a-pandemic/

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By Rachel Wood, founder of Rare Birds Book Club

Subscriptions are on the rise and cropping up in every industry; consumers like the flexibility

and convenience of the [subscription](https://palmbayherald.com/vindicia-and-chargebacks911-collaborate-to-thwart-friendly-fraud-in-growing-subscription-economy/) model and increasingly seek them out for everything from

music and streaming services to regular deliveries of items they want and need like meals,

beauty products and books.

Subscriptions proved they are resilient even in the face of a global pandemic – subscription

businesses were able to grow and ensure they had a steady, predictable revenue stream even

when things were changing quickly.

Whether you’re looking to pivot your business to a new selling model or considering launching a

brand new subscription box of your own, here’s just a few of the reasons subscription [boxes](https://palmbayherald.com/smart-pill-boxes-bottles-market-development-status-growth-prospects-opportunities-and-forecasts-2028/)

were able to beat the odds and go from strength to strength last year.

**A sense of convenience**

Subscription services are incredibly convenient for consumers, and during a global pandemic

many sought out convenience more than ever. Customers enjoy the convenience of getting

something they need or want delivered directly to them at [regular](https://palmbayherald.com/medic-offers-health-tips-for-smartphone-users/) intervals by signing up for a

subscription. In turn, as a business you provide tangible value by replenishing an item for a

customer just as they are running out of it, saving them the hassle of remembering to purchase

it again.

**Flexibility**

Subscription services are able to offer customers a flexibility that traditional selling models can’t,

allowing them to spread the cost of a service through regular payments or budget in advance by

paying a fixed price with a monthly fee. Most subscriptions also allow customers to pause or

cancel their subscriptions at any time, giving customers the peace of mind that if their

circumstances change so can their subscription.

**Plenty of variety**

Subscription boxes offer novelty and variety as standard – each month a customer receives a

new selection, often tailored exactly to their tastes. In a year where most people were rarely

leaving the house, the value placed on variety only grew as customers relied on their

subscription boxes to introduce them to new and exciting products and ideas to keep them

entertained while stuck at home.

Curation

Expert curation is a key part of why customers seek out subscription services. Plenty of choices

often translates to overwhelm for a consumer; they don’t have the time or the energy to sift

through hundreds of options to find the best wine or figure out which book they should read next

month. Subscription boxes do all the leg work for them, curating a short, succinct list of options

for customers to try.

**Predictable growth**

A recurring revenue model also meant [subscription](https://palmbayherald.com/vindicia-and-chargebacks911-collaborate-to-thwart-friendly-fraud-in-growing-subscription-economy/) businesses were resilient in the face of

change – this business model allows you to plan ahead and keep a steady income stream

coming in by simply serving your existing customers. Business owners at the helm of a

subscription box are able to see forward and predict exactly what they’ll need, which means less

money tied up in stock that can’t be sold or money wasted on products that have no hope of

selling when the world has turned upside down.

**The opportunity for great gifting**

While people had no choice but to remain apart from friends and loved ones last year,

subscription [boxes](https://palmbayherald.com/smart-pill-boxes-bottles-market-development-status-growth-prospects-opportunities-and-forecasts-2028/) helped bridge the gap by offering meaningful and thoughtful gifting options.

While faced with the reality of spending months at home indoors during the first pandemic,

customers rushed to purchase subscription gifts which meant a [regular](https://palmbayherald.com/medic-offers-health-tips-for-smartphone-users/) supply of uplifting treats

and goodies arrived to their loved ones while they had to remain physically absent.

**Simple retention**

Subscription boxes have a retention strategy built into the very fabric of the business. Because

customers are already buying at regular intervals, subscription boxes didn’t need to spend on

expensive remarketing campaigns trying to draw existing customers back in. While other

businesses had to spend money trying to warm their audiences back up, subscription boxes

could stay one step ahead, focusing on growth instead.

**Good customer relationships**

Subscription businesses are in regular contact with their customer, which helps build

relationships and foster customer loyalty in the times independent businesses need it most.

Monthly deliveries mean [subscription](https://palmbayherald.com/vindicia-and-chargebacks911-collaborate-to-thwart-friendly-fraud-in-growing-subscription-economy/) businesses continually engage with customers and hear

their feedback, making it easy to pivot their products to offer their communities the things they

want and need most throughout the year. This is particularly vital during a pandemic, when

almost everyone had their plans completely upended.

**About Rare Birds Book Club:**

[Rare Birds](https://rarebirdsbookclub.com/) is a book club founded on a simple principle: books should be fun to read. This bold

new book club centred upon contemporary women’s fiction, selects only the very best pacey,  interesting stories with gripping plotlines, amazing heroines, happyish endings, and – when theoccasion calls for it – totally smouldering love interests.

**About Rachel Wood:**

Rachel Wood studied Philosophy at university and then went on to get a Master’s in Creative

Writing. She has spent the last nine years working as a copywriter, first inside a big glamorous

marketing agency and then as a freelancer in her pyjamas (also very glamorous).


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