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Square gives online businesses the power of a photo studio in their pocket by launching Square Photo Studio app

by wrich
  • Businesses can take professional product photos with the click of a button, boosting their sales – for free
  • This latest addition to Square’s ecosystem of products is a global launch in all operating markets

Today, Square announced the Square Photo Studio app, which makes it easy for sellers to take high-quality product photos from a mobile device and directly sync them to a Square item catalogue or online store to improve the customer experience.

In recent years, product images have become increasingly important to online selling success. In fact, according to recent global Square data, retail merchants found that 94% of their first orders included product images, and only 11% were sold for the first time without an image. With the Square Photo Studio app, a seller can add stylish images to their product pages on-the-go and through their phone, without the time and cost of a professional photo studio.

“It’s no secret that products with professional-looking photos perform better than those without,” said David Rusenko, head of eCommerce at Square. “Unfortunately, the cost, skill set, and labor involved with taking those photos was often prohibitive. Now, with Square Photo Studio, sellers can give their items the look of a professional photo studio shoot from the comfort of their home, the office, or on the go.”

The Square Photo Studio app provides easy-to-follow prompts to take the best photo, automatically isolates the product from the background, and then allows users to choose stylised scenes that include new backgrounds, shadows, and colours. From there, a seller can quickly and easily connect those images to items in their Square catalog, or create a new item entirely and immediately start selling. The app isn’t just limited to Square sellers – anyone with a product to sell can easily snap a photo, style that photo, and sell with a Square Online Checkout link.

“We’re thrilled to be launching Square Photo Studio app at a time when businesses are looking for new ways to capture the attention of consumers” said Daniel Nicolas, Head of UK Business Development. “Our recent Future of Retail report uncovered that 97% of UK consumers now make monthly purchases online with 73% having bought products directly from social media in the past few months. These insights show the demand for buying online, which in turn relies on a product being visually appealing. This new addition to Square’s ecosystem will continue to level the playing field for businesses of all sectors and sizes.”

The Square Photo Studio app is available in the Apple app store now globally, everywhere Square Online is available.

To learn more about how Square is helping sellers of all types and sizes start, run, and grow their business online, visit www.squareup.com/online-store

For questions and additional information reach out to press@squareup.com.

About Square, Inc.

Square, Inc. (NYSE: SQ) revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Today, we build tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. And individuals use Cash App to spend, send, store, and invest money. Square has offices in the United States, Canada, Japan, Australia, Ireland, Spain and the UK.