# Sigma Software Distribution rebrands to Climb Channel Solutions
Published: 2021-07-06
Category: News
Category URL: https://palmbayherald.com/category/news/
Meta Title: Sigma Software Distribution Rebrands to Climb Channel
Meta Description: Learn about the rebranding of Sigma Software Distribution to Climb Channel Solutions and how it will bring even greater opportunities for partners and people.
URL: https://palmbayherald.com/sigma-software-distribution-rebrands-to-climb-channel-solutions/

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Devon, UK (5th July, 2021) Following the acquisition of Sigma’s parent company by Wayside Technology Group (NASDAQ: WSTG) in November 2020, Sigma Software [Distribution](https://palmbayherald.com/what-is-a-population-distribution/) will now operate under the Climb Channel Solutions [brand.](https://palmbayherald.com/why-is-branding-important-for-new-start-ups/)

Today Sigma Software Distribution has announced that it is rebranding to [Climb Channel Solutions](https://www.climbcs.co.uk/?utm_source=responsesource&utm_medium=pr&utm_campaign=climb-rebrand). Sigma built its reputation on delivering growth opportunities for resellers and [vendors](https://palmbayherald.com/gigabit-wi-fi-access-point-market-outlook-current-and-future-industry-landscape-analysis-2027/) alike, backed up by first-class customer service, knowledgeable staff and a can-do attitude. This approach will not change as part of the rebrand, as Climb works to build a truly global business to deliver even greater opportunities for its partners and people.

“Climb and Sigma have similar, challenger-brand mindsets, as well as sharing many vendor relationships, especially in the emerging technology space. This made Sigma the perfect acquisition and it has also made the integration much smoother” said Dale Foster, President of Climb. Foster continued “the teams understand each other and are focused doing what’s best for our partners and each other to create growth and market efficiencies.”

The rebrand of Sigma to Climb is a key part of this exciting journey as Climb continues to build a different breed of distributor, one that’s agile, customer-focused and works across the full stack of next-gen and emerging vendors and technologies, as well as the more established business critical and everyday providers.

To stay relevant, distributors need to offer more than simple supply-chain rationalisation and efficient processes. Climb is investing in two key areas. [Cloud](https://palmbayherald.com/armadillo-managed-services-launches-cloud-security-assessment-service/) Know How, Climb’s professional services division, offers seamless cloud migration, modernisation and on-going infrastructure management. Climb’s indirect CSP programme and cloud marketplace, Climb Expedition, is expanding across EMEA and North America. It’s been designed to help VARs support their customers’ journey to the cloud and open more opportunities for our [vendors.](https://palmbayherald.com/gigabit-wi-fi-access-point-market-outlook-current-and-future-industry-landscape-analysis-2027/)

“We’re taking the best parts of each business – our people, systems, approaches – and investing in them to build a stronger proposition all under a single global [brand”](https://palmbayherald.com/why-is-branding-important-for-new-start-ups/) said Jane Silk, VP of [Distribution](https://palmbayherald.com/what-is-a-population-distribution/) EMEA and Sigma’s former Managing Director. “Climb is all about enabling our vendor and reseller partners to grow their businesses. So it’s more of what we’ve been doing – but bigger, faster and better.”


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