Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Lisa Gold Schier Joins Asa as Chief Strategy Officer

by uma


ABA executive joins fintech, helping drive innovation and growth

PROVO, UTAH – April 27, 2022 – Asa connects financial institutions with vetted fintechs for end users in a secure, compliant and easy to implement marketplace. The company today announced that former American Bankers Association (ABA) executive Lisa Gold Schier has joined the company as chief strategy officer. 

“I have worked with banks and fintechs for years, evaluating technology and developing innovation strategies. What drew me to Asa is their marketplace, which has the power to change how financial institutions, fintechs and customers access technology,” said Gold Schier. “Asa’s collaborative banking model allows financial institutions of all sizes to connect with a community of vetted fintechs through a trusted, secure network. Not only is this ecosystem enabling institutions and fintechs to join forces in a mutually beneficial way, but it’s also allowing consumers to have greater choice of and access to financial resources and tools than ever before.”

Prior to joining Asa, Gold Schier spent years at ABA as a respected and impactful leader. She served as a trusted advisor to bankers, technology providers and consultants across areas such as technology trends, digital transformation and the customer experience. She also helped establish and lead the only industry committee focused on improving core platform-bank relationships. Additionally, she spearheaded the banker-driven advisory council focused on setting strategic direction for industry innovation. Prior to the ABA, Gold Schier worked at U.S. Bank as a vice president and retail market manager. 

Asa builds, supports and maintains proprietary API connections through a trusted, secure platform, allowing institutions to connect to unlimited fintechs without the risk historically associated with partnership. With Asa, banks and credit unions can innovate faster, fintechs can more easily scale and consumers are empowered to take control of their data and finances.

“At Asa, we’re committed to unlocking the power of collaborative banking, finally providing a model in which financial institutions and fintechs can both win, sharing revenue and business opportunities,” said Landon Glenn, CEO and founder of Asa. “Lisa’s proven track record of success in financial services, including her deep expertise in evaluating fintechs, advising bank leadership and working with core platforms, will be critical in shaping our strategic direction as we continue to grow.”

About Asa

Provo, Utah-based Asa connects financial institutions with vetted fintechs for end users in a secure, compliant and easy to implement marketplace. With Asa, banks and credit unions are innovating more quickly, fintechs are scaling more easily and end users are empowered to take control of their data and finances. Learn more at asa.financial.