# Lisa Gold Schier Joins Asa as Chief Strategy Officer
Published: 2022-04-28
Category: Finance
Category URL: https://palmbayherald.com/category/finance/
Meta Title: Former ABA Exec Joins Asa to Drive Fintech Innovation
Meta Description: Lisa Gold Schier, former American Bankers Association executive, brings expertise to Asa as chief strategy officer, leading the collaborative banking model revo
URL: https://palmbayherald.com/lisa-gold-schier-joins-asa-as-chief-strategy-officer/

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qsn97w0023wirgsdl4dy79/images/istock-1315756613-1-1736748128230-compressed.jpg)

_ABA executive joins fintech, helping drive innovation and growth_

**PROVO, UTAH** – April 27, 2022 – [Asa](https://asa.financial/) connects financial institutions with vetted fintechs for end users in a [secure,](https://palmbayherald.com/armour-comms-showcases-new-secure-collaborative-working-solutions-with-mod-and-bittium-at-dsei/) compliant and easy to implement marketplace. The company today announced that former American Bankers Association (ABA) executive Lisa [Gold](https://palmbayherald.com/uk-gold-investment-startup-minted-partners-with-lux-rewards/) Schier has joined the company as chief strategy officer.

“I have worked with banks and fintechs for years, evaluating [technology](https://palmbayherald.com/blockchain-technology-market-gain-impetus-due-to-the-growing-demand-over-2020-2030/) and developing innovation strategies. What drew me to Asa is their marketplace, which has the power to change how financial institutions, fintechs and customers access [technology,”](https://palmbayherald.com/blockchain-technology-market-gain-impetus-due-to-the-growing-demand-over-2020-2030/) said [Gold](https://palmbayherald.com/uk-gold-investment-startup-minted-partners-with-lux-rewards/) Schier. “Asa’s collaborative banking model allows financial institutions of all sizes to connect with a community of vetted fintechs through a trusted, secure network. Not only is this ecosystem enabling [institutions](https://palmbayherald.com/liquid-assets-of-a-bank/) and fintechs to join forces in a mutually beneficial way, but it’s also allowing consumers to have greater choice of and access to [financial](https://palmbayherald.com/how-to-build-financial-wealth/) resources and tools than ever before.”

Prior to joining Asa, Gold Schier spent years at ABA as a respected and impactful leader. She served as a trusted advisor to bankers, [technology](https://palmbayherald.com/blockchain-technology-market-gain-impetus-due-to-the-growing-demand-over-2020-2030/) providers and consultants across areas such as [technology](https://palmbayherald.com/blockchain-technology-market-gain-impetus-due-to-the-growing-demand-over-2020-2030/) trends, digital transformation and the customer experience. She also helped establish and lead the only industry committee focused on improving core platform-bank relationships. Additionally, she spearheaded the banker-driven advisory council focused on setting strategic direction for industry innovation. Prior to the ABA, [Gold](https://palmbayherald.com/uk-gold-investment-startup-minted-partners-with-lux-rewards/) Schier worked at U.S. Bank as a vice president and retail market manager.

Asa builds, supports and maintains proprietary API connections through a trusted, [secure](https://palmbayherald.com/armour-comms-showcases-new-secure-collaborative-working-solutions-with-mod-and-bittium-at-dsei/) platform, allowing institutions to connect to unlimited fintechs without the risk historically associated with partnership. With Asa, banks and credit unions can innovate faster, fintechs can more easily scale and consumers are empowered to take control of their data and finances.

“At Asa, we’re committed to unlocking the power of collaborative banking, finally providing a model in which [financial](https://palmbayherald.com/how-to-build-financial-wealth/) institutions and fintechs can both win, sharing revenue and business opportunities,” said Landon Glenn, CEO and founder of Asa. “Lisa’s proven track record of success in financial services, including her deep expertise in evaluating fintechs, advising bank leadership and working with core platforms, will be critical in shaping our strategic direction as we continue to grow.”

**About Asa**

Provo, Utah-based Asa connects financial [institutions](https://palmbayherald.com/liquid-assets-of-a-bank/) with vetted fintechs for end users in a secure, compliant and easy to implement marketplace. With Asa, banks and credit unions are innovating more quickly, fintechs are scaling more easily and end users are empowered to take control of their data and finances. Learn more at [asa.financial](https://asa.financial/).


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---