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Ecommerce Localization Pioneer Reach Accelerates Software Services with New Vice President

by wrich

The leading Canadian fintech is building its reputation as a disruptor and creator of dynamic software services as it enjoys exceptional growth

Reach’s rapidly expanding headcount is a testament to the strength and broad appeal of its international ecommerce proposition

October 13, 2021, CALGARY, Alberta— Reach, the global payment localization provider, has announced the appointment of Jade Ohlhauser as Vice President of Software Development to extend Reach’s pioneering software services amid unprecedented demand for the company’s cross-border Merchant of Record payment solutions.

Ohlhauser brings 22 years of commercially-successful software development expertise to Reach, where he will spearhead acceleration of the company’s platforms and launch new services. Reach is already experiencing its best year of growth, at a time when cross-border ecommerce is set to surge to an estimated $156 trillion in payment flows just by 2022.

Ohlhauser will oversee the development of dynamic, scalable solutions that are helping businesses to accept cross-border payments through localized processing and providing access to optimal foreign exchange currency services. Reach’s platform increases conversion rates and allows small and medium-sized businesses to compete with the biggest names in the industry.

Before joining Reach, Ohlhauser was the technical co-founder of RPM Software, an independent SaaS process automation platform based in Calgary. Ohlhauser aligned and scaled the development of the business to generate increased revenues. The success of RPM Software under Ohlhauser’s leadership saw the company being acquired by ScanSource, a Fortune 1,000 technology distributor. At ScanSource, Ohlhauser oversaw the creation and development of multiple software teams for two years.

Commenting on why he chose to join Reach, Ohlhauser said: “I wanted to be part of a growing business with a strong offering, but also to have the opportunity to help shape the future of the company, and the industry as a whole. I believe that Reach is capable of offering more services and supported platforms and having a great software team will play a crucial role.

“As someone who has led teams in the past, my priorities are recruitment, developing a strong team structure, and making Reach the best place to be a software developer in Calgary.”

Ohlhauser’s appointment is the latest in a series of high-profile hires for Reach to support its rapid expansion plans. This includes the appointment of David Mays as an independent board member, and those of Sarah Hermary and Lohrasp Seify as Heads of Human Resources and Data respectively.

These hires, and the recent acquisition of office space in the Edison building in Calgary, described as ‘Calgary’s headquarters for collaborators, innovators and visionaries’, provide Reach with the perfect platform to continue strengthening its business throughout 2021 and beyond. Reach currently has around 100 employees, with this number expected to increase by between 50% and 100% in the next year to keep up with the increase in demand for Reach’s innovative localization solution.

Demonstrating this demand is Reach’s partnership with HobbyLink Japan, a major Japanese ecommerce retailer, which is using Reach’s platform to seamlessly process growing cross-border sales and accept international payment methods. Reach’s tailored solution and dedicated customer support is helping HobbyLink Japan to accept more cross-border payments than ever before.

Sam Ranieri, CEO of Reach, commented: “Reach is achieving exceptional growth during 2021 as the demand for cross-border ecommerce payment solutions intensifies. Our continued success is attracting outstanding talent, and we are strengthening our team to meet growing demand for our solutions around the world. The software development team is central to what we want to do here at Reach, and Jade has the leadership skills and expertise we need as we continue to expand in the coming years. His experience in the industry makes him the ideal choice to build and manage a world-class team.”

About Reach:

Founded in Alberta, Canada, in 2016, Reach is the premier partner for ambitious, forward-thinking online brands that want to connect with consumers around the world, expand their business, and increase global sales. Reach’s “in-country” solution takes advantage of its 20+ local acquirers, 80 payment methods, and 100+ currencies to deliver the local experience consumers expect.

Bringing consistency to cross-border currency conversions with its guaranteed FX solution, Reach has relationships with banks worldwide to enable local credit card processing, offers consumers alternative payment methods where they are accustomed to using them, and provides best-in-class fraud detection and prevention services.

For more information, visit www.withreach.com.