20 July 2021
Domino Printing Sciences (Domino) has teamed up with Procter and Gamble (P&G) – one of the world’s largest and most trusted suppliers of consumer and personal care products – to develop an inclusive, tactile solution for product labelling, to help visually impaired consumers distinguish between bottles of shampoo and conditioner.
Kevin Higgins, Engineer at P&G, says: “We were invited to visit Domino’s specialist laser testing labs in Hamburg, initially to discuss the requirements for the project, and then again for a two-day working session to identify the best possible solution. Together, we chose the Herbal Essences bio:renew range of shampoo and conditioners as a trial product, which could be easily marked by Domino’s D-Series CO2 laser coders to create a differentiating tactile marker.”
The chosen design features a row of raised lines on the bottom of the back of the shampoo bottles – “S” for shampoo, “S” for stripes – with two rows of raised dots in the same place on conditioner bottles – “C” for conditioner, “C” for circles.
To ensure the new stripes and circles approach would work for consumers, P&G presented the newly-coded Herbal Essences bio:renew bottles to the Royal National Institute of Blind People (RNIB) in the UK for consumer testing. A follow-up focus group with visually impaired consumers overwhelmingly approved of the new inclusive bottle design.
Based on the success of the initial trial, P&G rolled out the new inclusive design across all its US range of Herbal Essences bio:renew shampoos and conditioners.
Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.