The impact of Covid-19 on the workplace has been enormous, with more offices closing and employees working remotely than ever before. The threat of a deadly virus forced companies to send their staff home as everyone adapted to a changing world and their new working environment. Working from home has now become a popular choice for workers and companies alike, providing a solid work/life balance that previously didn’t exist.
Digital marketing has thrived during this time, with the use of technology creating a bridge between company and client. For some, though, the struggle to adapt continues, so here are tips on how to be productive in digital marketing while working from home.
Home office and scheduling
The first step to being more productive while working from home would be to act like you are actually at the office. First of all, you need a proper area to work from. This means getting up off the couch or bed and sitting at a table or desk. Create an environment that helps you get the best out of yourself. A productive workspace will help to keep distractions away and impact your productivity.
Treat the day like any other day at the office by setting your alarm clock with enough time for you to properly prepare for the day ahead. Give yourself time to shower, eat breakfast, and have your morning cup of coffee. This will set you up for the day, compared to waking up 10 minutes before your work day starts, rolling out of bed and logging on to the computer.
Now you’re sitting down at your desk, free from distractions around the house, look ahead to the work you need to complete, calls you’ve got to do and meetings you need to attend. Schedule your day out to set attainable goals. Ticking off a task gives a sense of accomplishment and a drive to do more, which leads to more productivity in the long run.
Combining these changes will help when speaking with clients or other teams from your company.
Online calls and meeting
Working in digital marketing remotely has brought its own set of challenges over the past couple of years. Face to face meetings with clients and colleagues have become a thing of the past, with online video conferencing now taking up a large portion of people’s time.
It’s a positive change for the modern business world, though, as you’re better able to establish a relationship with your clients. Video calling provides an easy bridge between company and client, with technology now making it easier than ever to discuss plans and set goals. If there needs to be quick contact between company and client while working at home, everything can be instant. However, if in the office, meeting rooms may be booked up and there could be background noise interfering with the call, which could lead to problems down the road in the relationship.
Tying this into the first set of tips will help you become a much more productive digital marketer, as a tidy workplace with a professional attitude to your work day will only enhance your relationship and work with clients.
<h2>Leadership and workplace management</h2>
Many companies have installed a hybrid approach to their working environment, with employees spending half of their time at the office and the other half at home. This has not only created a healthy atmosphere at the workplace, but an increase in productivity.
In order to create an ever revolving circle of positivity at work and home, companies can provide proper leadership and management. This includes being transparent with their employees and discussing any needs or concerns they may have.
Rather than watching over and tracking them, which displays a lack of trust, using online messaging services and video calls to chat, management can keep in touch with their employees to build a healthy culture, thus leading to a more productive team.
Business development analysis
Of course, the main goal of any business is its development and growth, and it relies entirely on the productivity of its employees. Working from home is now a favourable option for many workers in the UK, with almost 90% of people reporting that they’d like to continue working from home all or some of the time (according to the Understanding Society Covid-19 Survey).
To continue prospering as a digital marketing company, employees need to feel supported. If a positive atmosphere is felt in the workplace, productivity has been shown to increase. According to a study by the University of Warwick, people work better when they’re happy.
Research shows that happiness in the workplace – both in-office and remote – has improved productivity by 12%. Professor Oswald, from the department of Economics, said: “Companies like Google have invested more in employee support and employee satisfaction has risen as a result. For Google, it rose by 37%, they know what they are talking about. Under scientifically controlled conditions, making workers happier really pays off.”
In terms of improving productivity while working from home, the burden does not fall only on the workers at home, but also on the leadership to provide a solid base.
Studies have shown that a positive and healthy environment improves productivity, while setting up schedules and goals working remotely improves things too.
Author: Rachel Birch is the Director of House Digital, home to the best digital marketers around. House specialises in all things digital marketing and has years of experience in developing Instagram marketing strategies that work to complement an omni-channel approach that will drive sales and leads to your business. At House we adopt a hybrid approach to working life. We spend three days a week in the office and two days at home.