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13 years of success – Rory Underwood’s strategy consultancy celebrates milestone

by uma


Business strategy consultancy Wingman Ltd, which is headed by England rugby star Rory Underwood, is celebrating 13 years in business.

Founded by Rory in 2009, Wingman works with companies to enable them to deliver strategies effectively, ensuring clear communication and collaboration between departments and all levels of the team, to help build sustainable and high-performance environments.

Rory, who began playing rugby in 1983 for Leicester Tigers and won 85 caps playing for England, also enjoyed a notable career in the Royal Air Force as a pilot for more than 18 years.

As a passionate teamwork advocate, Rory set up Wingman with the aim of providing specialist consulting to clients seeking advice and guidance on how to effectively communicate their strategies across the business to ensure that everyone is united and aligned to enable them to deliver on that strategy.

A key goal for Wingman is to ensure each company employee is ‘on the same page’ when it comes to business strategy. Wingman’s aim is to enable organisations to deliver their strategy effectively.

From its head office on the Nottinghamshire and Lincolnshire border, Wingman works with high-profile businesses across multiple sectors including retail, trade merchants, hospitality and banking, among others.

Over the last 13 years, Wingman has worked with more than 50 companies to support their growth and success through strategic consulting, workshops, training and teambuilding programmes, to ensure synergy between business owners, senior team leaders and employees.

As part of a wide, overarching strategic approach to working with clients, Wingman’s programmes include a host of tools and services to help businesses understand effective communication from owners and senior management, through to operational and administration staff members.

Last year, the company moved into a new office space to accommodate its growing team and launched its free, in-person Business Breakfasts event series. Each event featured guest speakers, as well as Rory Underwood, who provided tips and expert insight into effective and productive teamwork and company culture.

On Wingman’s 13th anniversary, Rory commented: “We as a team are extremely proud to be celebrating 13 years in business, having collaborated with many firms across the UK to strengthen how their teams seamlessly work together to achieve the best possible results for all involved.

“We have often found that businesses assume that teamwork will just happen. The truth is the journey to get everyone to work together is far more challenging, and how you communicate a company’s strategy through to all departments and levels of the team, so that each understand their roles and how their responsibilities feed back into the wider process, is crucial but very difficult to get right.

“It is fantastic to see how much Wingman has developed in 13 years, enabling us to support numerous businesses across the country with our knowledge, expertise and passion for great teamwork and communication. With plans for expansion in the pipeline, we are very much looking forward to the next chapter.”

Wingman works one on one with companies nationwide, and its Business Breakfasts events have returned for 2022 – one of which took place in Liverpool earlier this year, with two more events due to take place in Leeds and London in autumn.

The team of specialists also run multiple thought leadership virtual events with the next coming up in October, featuring guest speakers Andrea Pinchen, CEO of Leicester Tigers and Susan Whelan, CEO of Leicester City Football Club.


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